LABEL: Sony Music

RELEASE DATE: 25 June 2021

  • Press release content creation + translation (SP/IT/FR/PT)
  • Social media assets creation and coordination
  • Social media rollout with copy text and platform scheduling
  • DSP Playlist pitching
  • Targeted research + radio/media/blog/press pitching (ENG / SP)
  • Worldwide DJ promo (ENG / SP)
  • Youtube Playlist and 3rd Party Upload Pitching
  • Lyrics platform uploads
  • Russian VK social media artist profile creation and maintenance (in Russian)
  • TikTok campaign brainstorming, research & influencer outreach
  • International label coordination (outreach within 30+ Sony offices) with frequent data-driven follow-ups/status reports to keep momentum going
  • Daily Monitoring of track performance and organic growth from release day to post-release
  • Bi-weekly data analytical report detailing track/artist performance