Services
Strassberger provides a boutique service with the flexibility to accommodate the needs of an artist, manager, record label, or music publisher. Whether the release be independent, within a major label structure or self-released, we will help to coordinate all the moving parts for a tailored marketing campaign to increase the client’s exposure globally.
Using a data-driven approach to PR, we monitor music market data in real-time to capitalize on opportunities, connecting the dots in a constructive and positive way to create momentum behind the music/brand worldwide. Here’s what you can expect while working with the Strassberger team:
“Using a data-driven approach to PR, we monitor music market data in real-time to capitalize on opportunities, connecting the dots in a constructive and positive way to…”
“This single act alone can unlock media in key territories around the world instantaneously and if you’re working with a major label, makes it much easier for in-house teams in different countries to push your content out…”
Online press
The first thing our team will do is to make sure your press kit is translated into multiple languages. This single act alone can unlock media in key territories around the world instantaneously and if you’re working with a major label, makes it much easier for in-house teams in different countries to push your content out. Whether working solely from the Strassberger offices, with one of our chosen PR specialists or acting as a central hub for multiple label PR teams around the world, we ensure that your release is supported by multiple pieces of coverage on key music blogs and online music magazines, gaining you maximum awareness at just the right time.
International radio
Harnessing the power of the radio waves is as important as it’s ever been. Our radio specialists have connections to regional, national and international broadcasters around the world who specialize in dance and mainstream music. We get your work into their hands, but we don’t stop there.
We can help arrange supportive IDs and promo options, guest mixes, interviews and show syndications, whatever your goal may be.
“Our radio specialists have connections to regional, national and international broadcasters around the world who specialize in dance and mainstream music…”
“Our work can mean the difference between streams hitting the wall at just a few hundred thousand and running into the millions.…”
Playlists
Increasingly one of the most important parts of any modern music campaign, playlists range from in-house label to independent to the all-powerful editorial playlists. We work closely across all three pillars, liaising with curators directly, pushing label teams to maximise in-house list retention and ensuring the music we work gets into the hands of the streaming platforms’ influential tastemakers. Our work can mean the difference between streams hitting the wall at just a few hundred thousand and running into the millions.
Social Media
Just like every other area of Strassberger’s boutique approach, our work on social media channels is always specifically tailored to each individual client. Whether it’s Instagram, Tik Tok, Shazam, Twitter or even YouTube, each platform offers a wealth of data that our team delves into to understand how best to reach the audience. After analysing all the platforms available during a campaign our team then devises specific creative options that fit within the brand and maximise engagement with fans.
“our team delves into to understand how best to reach the audience. After analysing all the platforms available during a campaign our team then devises specific creative options…”
“Our experience in labels, bookings, touring and artist management have given us a wide angle lens view as to what works - and what doesn’t - when growing your fan base in a natural…”
Organic Fan Growth
Our experience in labels, bookings, touring and artist management have given us a wide angle lens view as to what works - and what doesn’t - when growing your fan base in a natural, organic way.
We’ll look into your fan data then give you as much advice as possible about what creatives will work to make fans feel connected and engaged with you without feeling like they’re on the other end of a sales transaction.