Services

Strassberger provides a boutique service with the flexibility to accommodate the needs of an artist, manager, record label, or music publisher. Whether the release be independent, within a major label structure or self-released, we will help to coordinate all the moving parts for a tailored marketing campaign to increase the client’s exposure globally.

Using a data-driven approach to PR, we monitor music market data in real-time to capitalize on opportunities, connecting the dots in a constructive and positive way to create momentum behind the music/brand worldwide. Here’s what you can expect while working with the Strassberger team:

“Using a data-driven approach to PR, we monitor music market data in real-time to capitalize on opportunities, connecting the dots in a constructive and positive way to…”

“This single act alone can unlock media in key territories around the world instantaneously and if you’re working with a major label, makes it much easier for in-house teams in different countries to push your content out…”

Online press

The first thing our team will do is to make sure your press kit is translated into multiple languages. This single act alone can unlock media in key territories around the world instantaneously and if you’re working with a major label, makes it much easier for in-house teams in different countries to push your content out. Whether working solely from the Strassberger offices, with one of our chosen PR specialists or acting as a central hub for multiple label PR teams around the world, we ensure that your release is supported by multiple pieces of coverage on key music blogs and online music magazines, gaining you maximum awareness at just the right time.

International radio

Harnessing the power of the radio waves is as important as it’s ever been. Our radio specialists have connections to regional, national and international broadcasters around the world who specialize in dance and mainstream music. We get your work into their hands, but we don’t stop there.

We can help arrange supportive IDs and promo options, guest mixes, interviews and show syndications, whatever your goal may be.

“Our radio specialists have connections to regional, national and international broadcasters around the world who specialize in dance and mainstream music…”

“Our work can mean the difference between streams hitting the wall at just a few hundred thousand and running into the millions.…”

Playlists

Increasingly one of the most important parts of any modern music campaign, playlists range from in-house label to independent to the all-powerful editorial playlists. We work closely across all three pillars, liaising with curators directly, pushing label teams to maximise in-house list retention and ensuring the music we work gets into the hands of the streaming platforms’ influential tastemakers. Our work can mean the difference between streams hitting the wall at just a few hundred thousand and running into the millions.

Social Media

Just like every other area of Strassberger’s boutique approach, our work on social media channels is always specifically tailored to each individual client. Whether it’s Instagram, Tik Tok, Shazam, Twitter or even YouTube, each platform offers a wealth of data that our team delves into to understand how best to reach the audience. After analysing all the platforms available during a campaign our team then devises specific creative options that fit within the brand and maximise engagement with fans.

“our team delves into to understand how best to reach the audience. After analysing all the platforms available during a campaign our team then devises specific creative options…”

“Our experience in labels, bookings, touring and artist management have given us a wide angle lens view as to what works - and what doesn’t - when growing your fan base in a natural…”

Organic Fan Growth

Our experience in labels, bookings, touring and artist management have given us a wide angle lens view as to what works - and what doesn’t - when growing your fan base in a natural, organic way.

We’ll look into your fan data then give you as much advice as possible about what creatives will work to make fans feel connected and engaged with you without feeling like they’re on the other end of a sales transaction.

Testimonials

“Great job done by a great team! Very happy of the international results for sure! We recommand 1000%

Eric Brunet – Associate at Twin Music

“Rachel, Elinora & Mary are such a great team and amazing to work with. They are super structured and keep you in the loop about everything. Their network is huge and they know every territory inside and out. They tackle every question or concern you have and most of all they are warm and fun people to work with!

Madeleine Van Geuns – Artist- & Label Manager Sam Feldt – Heartfeldt Records

“Rachel is dedicated, knows the economic details of the music industry, is experienced with working with creative, talented people, knows what she is talking about – and most of all she has a great personality.

Eelko van Kooten, CEO Spinnin’ Records BV

“Really enjoyed working with Strassberger. Great organisation putting
together my promo tour in Madrid. Great attention to detail and I was
really well looked after

Tara McDonald, Singer

“It always been a pleasure to work with Rachel Strassberger and her team, very professional dedicated!

Jose Manso – CEO at WDB Management

“Rachel is one of the best promoters that I have worked with in Europe. Her efficient but friendly manner leaves you feeling completely at ease with all aspects of the event.

Hannah Vicary, Global Project & Production Director NERVO Summer 2014 / Siemens

“I would say that the partnership we have with Strassberger is quite unique. In the music industry you don’t meet a lot of people that want to genuinely help you out before even asking a lot of returns, but with Strassberger this was the opposite. Last year Elinora & Rachel helped us out to serve as a bridge and connect us with new artists for FHM and NYX. Most PR companies come and go, but I have the feeling that Strassberger is one the PR companies for the long run.

Jip Duffuis (Brand Strategist), Aart van den Dool (Co-Founder and A&R Director) – Future House Music

“I love working with Strassberger since they always come up with new ideas that inspire me to think out of the box and go the extra mile. They have a positive and energetic vibe. The team works very precisely and are always on top of their game. They are real go getters and make working with data easy and clear.

Michelle Radmakers Marketing Manager for Sam Feldt & Heartfeld Records

“Strassberg is an amazing partner to work with! They think creatively and always come up with great new ideas for the branding and music promotion of the artist.

Marloes Donath – Artist Manager – Sorted Management

“Rachel is the business partner everybody wishes to work with. Her expertise in Electronic Dance Music business and her excellent communication skills enable her to be a perfect business partner for managers, bookers and promoters. I really appreciate working with her.

Michel Loris-Melikoff, Zurich Street Parade President (2000 – 2006)

“We worked on multiple projects, artists and releases together. The attention to every single detail was successfully maniacal and the actions were done in the most possible cooperative way. As we were used to say between us: their presence was #NEVERENDICO

Marco Capacchietti – Co-Founder – Virgo Management

“Spearheading management, promotion and marketing, Strassberger is a golden team on which you can now rely on in the music industry!

Frédéric Vocoret – Artist Manager – Give Me More Music

“In one of our staff meetings, we discussed which person in the industry was the most reliable, who delivers exactly what they promised. There was only one name that came right out on top for everyone sitting around the table – Rachel Strassberger

Marcel Sheffers, Founder of 2Dutch

Working with Strassberger was the best decision for this campaign. Overall superb communication and worldwide results pushed this release to another level and helped us to grow the artist

Thomas Wendt – Product Manager- Sony Music Germany

“Thanks for the release report. There are not many parties that are working and pushing as much like you do. It’s very nice to release a single and get it worked out by both parties. I wanted to let you know. I really appreciate it and I hope we can work together more this year and the next and the next and so on. Enjoy working with you!

Steven Appels – Marketing Manager – Mixmash Records