Strassberger provides a boutique service with the flexibility to accommodate the needs of an artist, manager, record label, or music publisher. Whether the release be independent, within a major label structure or self-released, we will help to coordinate all the moving parts for a tailored marketing campaign to increase the client’s exposure globally.
Using a data-driven approach to PR, we monitor music market data in real-time to capitalize on opportunities, connecting the dots in a constructive and positive way to create momentum behind the music/brand worldwide. Here’s what you can expect while working with the Strassberger team:
“Using a data-driven approach to PR, we monitor music market data in real-time to capitalize on opportunities, connecting the dots in a constructive and positive way to…”
“This single act alone can unlock media in key territories around the world instantaneously and if you’re working with a major label, makes it much easier for in-house teams in different countries to push your content out…”
The first thing our team will do is to make sure your press kit is translated into multiple languages. This single act alone can unlock media in key territories around the world instantaneously and if you’re working with a major label, makes it much easier for in-house teams in different countries to push your content out. Whether working solely from the Strassberger offices, with one of our chosen PR specialists or acting as a central hub for multiple label PR teams around the world, we ensure that your release is supported by multiple pieces of coverage on key music blogs and online music magazines, gaining you maximum awareness at just the right time.
Harnessing the power of the radio waves is as important as it’s ever been. Our radio specialists have connections to regional, national and international broadcasters around the world who specialize in dance and mainstream music. We get your work into their hands, but we don’t stop there.
We can help arrange supportive IDs and promo options, guest mixes, interviews and show syndications, whatever your goal may be.
“Our radio specialists have connections to regional, national and international broadcasters around the world who specialize in dance and mainstream music…”
“Our work can mean the difference between streams hitting the wall at just a few hundred thousand and running into the millions.…”
Increasingly one of the most important parts of any modern music campaign, playlists range from in-house label to independent to the all-powerful editorial playlists. We work closely across all three pillars, liaising with curators directly, pushing label teams to maximise in-house list retention and ensuring the music we work gets into the hands of the streaming platforms’ influential tastemakers. Our work can mean the difference between streams hitting the wall at just a few hundred thousand and running into the millions.
Just like every other area of Strassberger’s boutique approach, our work on social media channels is always specifically tailored to each individual client. Whether it’s Instagram, Tik Tok, Shazam, Twitter or even YouTube, each platform offers a wealth of data that our team delves into to understand how best to reach the audience. After analysing all the platforms available during a campaign our team then devises specific creative options that fit within the brand and maximise engagement with fans.
“our team delves into to understand how best to reach the audience. After analysing all the platforms available during a campaign our team then devises specific creative options…”
“Our experience in labels, bookings, touring and artist management have given us a wide angle lens view as to what works - and what doesn’t - when growing your fan base in a natural…”
Organic Fan Growth
Our experience in labels, bookings, touring and artist management have given us a wide angle lens view as to what works - and what doesn’t - when growing your fan base in a natural, organic way.
We’ll look into your fan data then give you as much advice as possible about what creatives will work to make fans feel connected and engaged with you without feeling like they’re on the other end of a sales transaction.
“Strassberg is an amazing partner to work with! They think creatively and always come up with great new ideas for the branding and music promotion of the artist.“
“We worked on multiple projects, artists and releases together. The attention to every single detail was successfully maniacal and the actions were done in the most possible cooperative way. As we were used to say between us: their presence was #NEVERENDICO“
Working with Strassberger was the best decision for this campaign. Overall superb communication and worldwide results pushed this release to another level and helped us to grow the artist
“Thanks for the release report. There are not many parties that are working and pushing as much like you do. It’s very nice to release a single and get it worked out by both parties. I wanted to let you know. I really appreciate it and I hope we can work together more this year and the next and the next and so on. Enjoy working with you!“
“Spearheading management, promotion and marketing, Strassberger is a golden team on which you can now rely on in the music industry!“
“I’ve known Rachel professionally for ten years, and in that time it has been a pleasure dealing with her and the artists and labels she represents. She knows and understands all aspects of the label management role, ensuring that everything is covered on a day to day basis.“
“Great job done by a great team! Very happy of the international results for sure! We recommand 1000%“
“Rachel is dedicated, knows the economic details of the music industry, is experienced with working with creative, talented people, knows what she is talking about – and most of all she has a great personality.“
“Rachel, Elinora & Mary are such a great team and amazing to work with. They are super structured and keep you in the loop about everything. Their network is huge and they know every territory inside and out. They tackle every question or concern you have and most of all they are warm and fun people to work with!“
It was a great pleasure to work with the Strassberger team.
The team is not only extremely reliable and fast, but also very creative and brings great and innovative ideas for the campaign.
In addition, I have rarely received such detailed, weekly reports as is the case with Strassberger. The team is highly recommended and we are already looking forward to the next joint project.
“Really enjoyed working with Strassberger. Great organisation putting
together my promo tour in Madrid. Great attention to detail and I was
really well looked after“
“I would say that the partnership we have with Strassberger is quite unique. In the music industry you don’t meet a lot of people that want to genuinely help you out before even asking a lot of returns, but with Strassberger this was the opposite. Last year Elinora & Rachel helped us out to serve as a bridge and connect us with new artists for FHM and NYX. Most PR companies come and go, but I have the feeling that Strassberger is one the PR companies for the long run.“
“It always been a pleasure to work with Rachel Strassberger and her team, very professional dedicated!“
“Rachel is the business partner everybody wishes to work with. Her expertise in Electronic Dance Music business and her excellent communication skills enable her to be a perfect business partner for managers, bookers and promoters. I really appreciate working with her.“
“I love working with Strassberger since they always come up with new ideas that inspire me to think out of the box and go the extra mile. They have a positive and energetic vibe. The team works very precisely and are always on top of their game. They are real go getters and make working with data easy and clear.“