RELEASE: Social Media Roll Out for Vida Loca
- Created and executed a full-scale global rollout plan for challenge competition and social media activation
- Coordinated the creation of graphic assets throughout duration of campaign
- Translated all assets and social media texts into 6 languages for geo-targeted posting
- Filtered through all videos across all social media platforms to select finalists
- Outreach and communication with challenge participants and winners
- Coordination of gift package merchandise for final winners
- Manage all administrative duties for founder Polo Molina
- International diary management across multiple time zones
- Liaise with various contacts across industries to procure opportunities for Grassroots artists
- Coordinate releases with record labels, all artist management, and other necessary parties
- Implement release-specific digital marketing strategies alongside artists, managers, record labels, etc.
- Research, track, and analyse KPI statistics for all artists on DSPs and social media
- Manage all social media for Black Eyed Peas
- Create and oversee budgets for promotional activities, photo shoots, events, etc.