Black Eyed Peas

Black Eyed Peas

RELEASE: Social Media Roll Out for Vida Loca

  • Created and executed a full-scale global rollout plan for challenge competition and social media activation
  • Coordinated the creation of graphic assets throughout duration of campaign
  • Translated all assets and social media texts into 6 languages for geo-targeted posting
  • Filtered through all videos across all social media platforms to select finalists
  • Outreach and communication with challenge participants and winners
  • Coordination of gift package merchandise for final winners

Management

  • Manage all administrative duties for founder Polo Molina
  • International diary management across multiple time zones
  • Liaise with various contacts across industries to procure opportunities for Grassroots artists
  • Coordinate releases with record labels, all artist management, and other necessary parties
  • Implement release-specific digital marketing strategies alongside artists, managers, record labels, etc.
  • Research, track, and analyse KPI statistics for all artists on DSPs and social media
  • Manage all social media for Black Eyed Peas
  • Create and oversee budgets for promotional activities, photo shoots, events, etc.